I run Uncle Mats and Uncle Supply, two B2B suppliers in South Florida. 2J2M started because I had to fix my own ads and my own website before I trusted anyone else to. I've sat on your side of the table, staring at a dashboard that wouldn't tell me where the money went.
The name is my family's. Two J's, two M's, two generations under one roof. The four squares in the mark are the four of us, and the orange one is the part of the job most studios skip: staying. That's whose name is on your work.